Even though we still have a long way to go, but the Women today are beginning to be appreciated, included and rewarded for their hard work in different sectors and platforms. As Beboldforchange marks the central theme for this year’s International Women’s Day, we have decided to bring you 10 evergreen print and television ads that offered to break the stereotypical image with a subtle copy and impressive design.
Women and Curves
This impressive and cleverly designed ad shows a guitar outlined against a black backdrop with a precise but effective message that denotes- guitar has curves and it still gets the hearing it deserves. The advertisement sends a solid message to the audience.
Votes for Women – 1909 Suffragette Poster
One of the oldest examples of female empowerment, the 1909 poster for the suffragette newspaper Votes for Women became one of the most iconic images from the suffragette movement.
The Mercy Academy advertisement gives a strong message to all the women by stating, don’t wait for a prince, be able to rescue yourself. Prepare yourself for the real life.
Women & Empowerment
Bringing a positive and powerful message to the audience, the advertisement talks about the power of education and how it is the sole thread to bridge the gap between empowerment and women.
The iconic Women’s Day poster shows the image of the legendary astronaut Kalpana Chawla presented against a vibrant and colorful backdrop. The bright use of colors in a natural hand-drawn watercolor make the design beautiful and expressive.
This beautiful ad from India went viral on Facebook, Facebook’s chief operating officer, Sheryl Sandberg called it as one of the most powerful videos ever seen. The ad shows a father writing a letter to his daughter apologizing on behalf of every man and dad who has set a wrong example by never doing the housework. The ad ends with a message that says why is laundry always a mother’s (female’s job).
Dove – Real Beauty
Women have always felt the pressure to look and present themselves in a certain manner, and with the growing number of advertisements and campaigns portraying the perfect image of beauty, we have begun to question and critically analyze our looks. Dove attempted to highlight the issue with an emotional video campaign that shows a striking difference between two drawings of themselves, one they created and other drawn by a forensic artist trained to produce realistic portraits of people.
Always – Like a Girl
This video asks people to do things like a girl such as running, throwing and fighting both by the children and the adults. The phrase is used as an insult by the adults but the children who have not yet been exposed to the worldly notion carry out their actions normally.
Barbie Imagine the Possibilities
This amusing advertisement encourages young girls to be what they want. Mattel is looking to empower females to imagine the possibilities for being a soccer coach, lecturer or a vet.
The make-up brand encourages girls to take up the challenge to break barriers and turn the can’t into a can. The spot shows celebrities Queen Latifah, Ellen DeGeneres, Sofia Vergara, Katy Perry, Janelle Monae and others fight against the statement “girls can’t”.
Take a bold step and bring the change you wish to see in the world.
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