There are a variety of products stored in either similar or different in quality, taste or its purpose. To know which is which, labels are the visual representation of products. Labels also reflect what’s unique about your product. On the other hand, jars are a great receptacle for storing food to keep it fresh and last much longer. This is how important jars and labels are for the modern consumer.
Perhaps you might want to experiment, we’ve picked a couple of label designs to get you started.
Honey Jar Label
Sauce Jar Blank Label
Jar Bottle Label
Honey Label Template
Mason Jar Label
What Can You Do with Jar Labels?
Branding. For the retail side of things, your product must stand out among the others. More importantly, the product’s label should sell the product to the consumer. A solid branding for products should come along with a logo, packaging design, witty copy, etc. There are many approaches to label designs. Be it simple, colorful, childlike, minimal, or even old-school. A jar label design depends on one’s design preference or creative brief.
Gift tags. We put in labels or tags in our gifts to identify the recipient. Adding labels as gift tags are a good start to styling your gift to give.
Organizing. Labels are great organization tools. They are practical, functional and pleasing to look at. Labels are perfect for organizing your pantry needs, small items etc.
Homemade products. Preserves are always placed in a jar to retain their taste and make their shelf life longer. Placing labels on these homemade products can indicate the produce used and the date it was manufactured. A great example are honey jar label designs. Labeling is essential since there is a variety of honey; raw, pasteurized, organic and pure honey. Usually, the designs of honey jar labels are inspired by their type of honey and of course, bees.
Vector Fruit Jam Jar Label
Jam Jar Label
Vector Jar Label Template
What’s in a Label?
Keep in mind that labels should be clear with its information, visible, readable and most importantly, not misleading. The material to be used should be permanent. The area considered the front of a product is called Principal Display Panel. You may apply these PDP elements on the food label templates provided above.
Brand name. Brand name, as a given this is the product name. Example, “Mae’s Dairy” or “Omega” etc. Since this is their brand identity, the product name should be placed on the upper center part of any label.
Sub-brand typically follows the brand name and is the item being sold. Examples are raisins, milk, coffee latte, etc. When laid out on the label, both the brand name and sub-brand should not overpower each other in size. This is to exclude any confusion on the product name and what is being sold.
Product descriptor. Every label has a product descriptor to define the distinction and differences of a product. Through this, variety, flavor, features, benefits, as well as the difference with the competitors of the product are defined.
Romance copy. Soft selling is the key to this label element. Romance copy is the description of the product’s personality and attributes through storytelling.
Mandatory copy. A general regulation for every label. Examples are “Net Wt.” statement, “Nutrition Facts” and “Ingredients Copy” (especially for food labels).
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