Product labels act as the final call-to-action and the last chance for the marketer to promote the brand against the competitor. Thus, a unique product label is necessary to stand out from all the different alternatives in the shelf. While there aren’t any strict rules to follow here, designers can choose among a variety of shapes, sizes, colors, layout, styling and much more. Overall, it should come out something that attracts, engages and has enough potential to meet the needs and expectations of the buyer. Depending on the industry you belong to, here’s some examples of how different product labels are designed.
Product Label Designs
Generally, products labels should inculcate the several different characteristics that the target buyer identifies him/her with. If it’s a product for a kid, the label is better being colorful and fun. Similarly, if it is targeted towards consumers who justify the money spent, you should be offering something relevant, functional and comprehensive.
Vintage Product Label Design
Professional Product Label
Food Product Label Design
Wine Label Designs
Wine would be a product that is generally targeted towards the luxury drinkers. Again, depending upon the type of wine you are selling, you can harp upon the authenticity or the use of natural raw materials. Overall, it should look like a label that can be brought to both romantic dinner tables and serious parties.
Wedding Wine Label Design
Funny Wine Label Design
Beer Label Designs
Think about the people who love to drink beer. They are the general crowd who are not quite concerned about what’s happening around them as long as the feel is genuine. Go for something similar in design!
Craft Beer Label Design
Beer Can Label Design
Free Beer Label Design
Bottle Label Design
Now, it will be better to understand the product and its target demographics the bottle is designed for. The label design for a bottle of olive oil would be a lot different that if you are creating something for a shampoo company.
Water Bottle Label Design
Olive Oil Bottle Label Design
Juice Bottle Label Design
CD Label Designs
Again, the choice of design here will highly depend on the type of music you are catering. Rock music fans would love something dramatic while blues fans will appreciate something simple and soulful.
Wedding CD Label Design
Church CD Label Design
Honey Label Designs
Honey label designs are mostly about the authenticity of the product. The label should showcase the genuineness of raw materials, probably through a photograph or a message.
Honey Jar Label Design
Mason Jar Label Design
Coffee Label Designs
Rich font and natural colors mark coffee label designs. They are mostly about the richness and aroma of the product and a visual representation of the high quality of taste.
Coffee Bag Label Design
Soap Label Designs
Beauty products including soap labels should showcase a beautiful and smooth design that meets the expectation with the product to be packed inside. In special cases, you will want to stick to a theme as suggested by the product competitiveness.
Handmade Soap Label Design
Vintage Soap Label Design
Liquid Soap Label Design
Clothing Label Designs
Depending on the demographics and the budget range the clothing is supposed to target, a clothing label should incorporate the use of bright colors along with simple text that is easy to understand.
Blank Clothing Label
Vintage Clothing Label Design
Cosmetic Label Designs
Another example of beauty product line, cosmetic labels should be about the performance, authenticity and reliability of the product.
Cosmetic Bottle Label Design
Cosmetic Balm Label Design
Round Label Designs
Round Labels are perfect for all kinds of product as long as the packing takes a similar form. A lot will depend on the shape of the package the marketer is trying to sell. Round label has been most associated with vintage products.
Address Label Designs
When it is about sharing the contact information of the business, the label should be minimalistic and focus on the textual content. In most cases, a white label with black standard font does the job.
Return Address Label Design
Candle Label Designs
In this case, a lot will depend on how the candle gets packed. You can choose among a variety of shapes, sizes and colors, depending on the precise content it will accommodate.
Fashion Label Designs
Fashionable products, including items belonging to luxury lines, need to have colorful and dynamic labels. Go for bright contrasting colors and the use of pretty graphics to attract the attention of the buyer.
Pet Fashion Label
Vintage Fashion Label Design
Holiday Label Designs
Running a holiday package campaign? The design of the label should be representative of the fun the potential buyer would have. It’s all about the type of mood you want to create. Luxury vacation labels should look fun and exciting with a jazzy touch. However, if you are designing something for a more spiritual vacation, the label could take on natural colors.
Holiday Gift Label Template
Summer Holiday Label Design
Holiday Address Label
Vintage Label Designs
Vintage label designs are marked by bold fonts, minimal experimentation in colors – mostly solids if not monochrome and big shapes. The stamp of the date is customary to inform about the several years the product has been in the market and benefitted its buyers.
Vintage Beer Label Design
Vintage Canning Label Design
Vintage Wine Label Design
Shipping Labels Designs
In this case, functionality presides over the looks. Shipping labels should allow for easier categorization of items and thus include big bold font, simple solid colors and a logo that is easily recognizable. Depending upon the package, it might also include the delivery address and similar other details to engage a communication between the seller and the customer.
Shipping Address Label Template
Juice Label Designs
What’s the first feeling you get when you think about having a glass of juice? Well, it’s freshness. Arguably, the ideal label for a bottle of juice or similar product lines should be representative of the natural richness of the product. Use of bright colors and nature art are among the most prevalent marks. You might also want to include a fun message that encourages the users to drink more of it!
Fruit Juice Label Design
Juice Bottle Label Template
Tea Label Designs
This is also another product line where the label is highly dependent on the exact product to be sold. Generally, a label on tea related products should harp on the unique taste, means of procurement and authenticity of the product. In a special case, like green tea, you might also want to showcase the characteristics in the label by including a message.
Tea Bag Label Design
As obvious, product label designs work with a lot of constraints. However, that shouldn’t act as a hindrance to the creativity they can showcase. It is highly necessary to understand the product line, the brand policies and the expectation of the consumers to design the ideal product label.
Product labels act as the last step in a marketing process. They can be understood as the last chance the marketer has to win over competitors. Consequently, the product label should portray the uniqueness of the item while making it a visually appealing design that is good to be taken back home. Take into account the colors, the type of printing, the font, the company/brand personality, the graphics/imagery, the label size, shape, finish, information like barcodes / QR codes and the need to put contact details among others. A neat presentation of all makes the ideal label.
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