Do you make an effort to associate yourself with brands that not only sell products and services but also work for a cause? If you are a beauty enthusiast and a feminist at heart, there is a brand that could support. A brand new beauty brand called Beautiful Rights is trying to make a change by combining makeup and activism. The brand intends to donate 20 percent of all its sales to groups supporting women’s and minority rights. The donation will be made to any one of the 5 organizations from Planned Parenthood, Emily’s List, the ACLU, Legal Momentum and Lambda Legal. Customers can choose the organization from upon checkout.


lambda legal

The Founder of the company, Kristen Leonard, is an industry veteran who has worked in the cosmetics industry for more than a decade. Currently it is a small line with just one lip gloss and two lipsticks. The focus is on the quality and gradually there will be a lot more additions seen in the coming year. All the products are 100 percent cruelty free, Paraben Free, Never Tested on Animals, Gluten Free.

Gloss Ceiling Lip Gloss

gloss ceiling lip gloss

The gloss has been created out of special blend of hydrating Coconut and Avocado oils to provide intense hydration throughout the day. You can wear it alone or over any lipstick for a shiny hydrated pout. The packaging design is striking and looks well perceived.

Pantsuit Pink Lipstick

pantsuit pink lipstick

This lipstick is an ode to Hillary Clinton and her most prefered profession outfit, the pant suit. It comes in a pretty rose pink shade to flatter women from all walks of life. Made with a blend of Coconut, Jojoba, Grapeseed, Olive and Avocado oils to nourish lips and provide a long hour stay. The texture and the coverage is great and you will not require the touch ups in between.

Politically Pout Lipstick

politically pout lipstick

This pink works of all kinds of skin tones. The neutral pink shade has been developed with an intention to keep things ‘politically correct’. So whether you are a Republican or a Democrat, the shade is going to make you look beautiful and elegant anyway.

According to Kristen Leonard it is the present political climate as well as a desire to make a real difference which inspired her to launch Beautiful Rights. She expects more brands to come up and support important issues like women’s rights. The mission of Beautiful Rights is to inspire, empower and challenge the status quo. You can know more about the brand from their website.

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