The 5-day Seoul Fashion Week extravaganza, headed by Executive Director Jung Ku-ho ended on 22nd October 2016. The fashion week is organized by Seoul Design Foundation and hosted by Seoul Metropolitan Government. It is a bi-annual series which is held in the months of March and October. Seoul Fashion Week aims at becoming one of the most prominent fashion weeks of the world after New York, Paris, London and Milan Fashion Weeks.
This year the fashion show hosted 41 designer runways and 6 fashion firms’ catwalks in a span of 5 days. The fashion show was streamed live to showcase the collections by young and veteran designers from Korea and promote Korean fashion all over the world.
As a part of Seoul’s 10 Soul project, 10 dynamic designers were awarded the designer of the year award and will now be sent abroad.
The best designer award was given to Park Seung-gun of ‘Push Button’. He presented his summer look collection. From the collection, Park received the most positive feedback from the attendees for his red and blue stripe pants suits. Also, his high heels shoes for male models was the talk of the event.
Seoul Fashion Week also held its seminar, attended by fashion mentors like Italian Chamber of Buyers Mario Dell’Oglio, Dean of Paris College of Art Donald Potard, Editor of Dazed UK Isabella Burley and Saks Fifth Avenue menswear Fashion Director Eric Jennings.
Use of advance technology was another highlight of the fashion event. All the catwalk shows were posted on Youtube in real-time. Not only this, but the shows were recorded virtually for a reality video service in cooperation with EPIQ VR. The video clips of the fashion week are available for a global audience on the website EPIQ VR.
A total of 100 brands participated in the Seoul Fashion Week’s trade show called Generation Next. Generation Next aims at fostering upcoming rookie designers. The participants are designers of independent brands fashion brands not more than 5 years of history. This year 21 designers held fashion shows in groups of two for the Seoul Fashion Week.
An archival exhibition was held during the fashion week, under the theme of Tactus: Sense of Touch. The themed exhibition highlighted the works of the much celebrated Korean fashion designer, Haneza. It chronicled her collection since she debuted in 1972 through her brand, Italiana. The exhibition displayed 80 pieces of designer’s artwork and various items which have been a source of inspiration to the Korean designer. The exhibition will continue till the Nov. 9 and the entry is free.