The much awaited Milan Fashion Week has finally arrived and the coming seven days will mark intense collection of presentations, shows, parties and wine stops. Amongst all the crazy hype and anticipation, the designs presented by Gucci on the first day reaffirmed the amazing collections, designs and shows that are in store for us.

Italian fashion designer and creative director of Gucci, Alessandro Michele, much to everyone’s notice has transformed the look of the brand with his geek, chic, vintage and flea market aesthetics. This transformation has caused the look of the brand to trickle down to high street from high fashion. His SS17 show presented on the first day in Milan Fashion Week showed the perfect blend of colourful prints, pattern and embroideries with a glamorous and glittering twist.

white gucci collecton

The show was presented in a low-lit pink space decorated with banquette and over 250,000 mirrored sequins that reflected views of the collection. The views clearly portrayed that there was a disco vibe attached to the collection.

gucci spring

The show was presented with a soundtrack by Florence Welch’s recital of “Songs of Innocence and Experience” by William Blake. The first models walked the ramp out of hazy, smoky curved catwalk that was carpeted with Gucci’s signature stripe and star pattern.

gucci collection

Alessandro’s vivid collection consisted of bold suits in vibrant prints, large flares, off-the-shoulder floral gowns, tiered dresses, tinsel, jacquard, embroidery, quality street metallics, a lot of ruffles and belts and bags adorned with the words ‘cemetery’ and ‘future’. Designer’s collection have always carried a very vibrant and colourful detailing but this times Michele extended the collection with reflective hues, particularly the 80s shimmering party frocks.

gucci fashion week

Explaining the colour as the soul of the fashion, Michele says if you change the colour of the dress, you change the dress. It was not just the dresses that carried the 80s upgrade but even glasses and shoes also went through the disco modification with embellished stones and must have Gucci loafers with an attractive platform.


The illustrations printed on shirts, cardigans and skirts were by Jayde Fish, discovered by Alessandro Michele on Instagram. Though some of the pieces in the collection were too over the top but they can be easily complemented and mellowed down with simpler pieces. We are certain the collection will be greatly enjoyed by fashion editors, stylists and fashionistas who would not leave a single opportunity to clutch anything Michele touches.

gucci fashion week 2017

With the brand touching close to €4 billion in revenue for the first time this year to kick starting the Milan Fashion Week, we are certain that the brand is enjoying good fortune in every sphere.

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