In the business world, companies will do what it takes to get their message to the public and will resort to whatever strategy is available and doable depending on the company’s budget, manpower, and skills. For many businesses, they would go for the more modern methods by taking advantage of the Internet and the digital world, but for some, they believe the traditional method is just as effective. They have a choice between flyers, posters, brochures, and banners, but while these would often require some level of manpower, they can also go for a strategy that is so simple, they only need to go to the post office.
This marketing tool that we are referring to are called postcards, which come in many forms and many purposes. Some postcards are intended for writing holiday greetings, while some are also made to market products, services, and even events. The thing about postcards is that they don’t need to be sent directly to the recipient, they can be distributed through the mail, which is easy to do and also far from being stressful. Another thing with postcards is that the sender can make it more personal by writing a message on the space provided for on the back side.
To those who are planning on using postcards to reach out to people and be able to market their products and services, then this is definitely the perfect place. Below is a collection of various designs ranging from invitation to corporate postcard designs that anyone with good Internet connection can download for a very reasonable price. From the name itself, these postcard designs can be used for any purpose, which gives you enough room to customize and make them suitable for any kind of business. If this is what you are looking for, then you don’t need to go anywhere else, go ahead and check out the different multipurpose postcard designs below.
Check out this first multipurpose postcard design on this list, which features products or services ranging from real estate properties to memberships at fitness centers. The front side of this design contains a full-scaled image of one of the products being offered, but half of the entire page is covered in a semi-opaque surface for the text to be clear and legible.
Make the most of your postcard with this effective and clean postcard design, which features not only an image of the service being offered but also a set of details informing the reader with what they need to know from the business. Aside from those features, the front side of the postcard also contains a call to action section, which is something that is most commonly seen at the back. All these features are all presented on the front of the card, but because of the use of enough white space to divide these sections, the entire postcard design still looks clean and presentable.
A postcard is a small piece of thick paper or card stock—usually rectangular in size—that meant for writing a message and mailing without the need of an envelope. Though the most common shapes used for postcards is rectangle, there are also postcards in other shapes. And there are also postcards made using other materials ranging from thin cardboard to thin sheets of wood, and even dried coconut.
While the circulation of postcards reportedly started during the beginning of the postal services, the earliest known record was posted in London in 1840. This earliest form of postcard contained a hand-painted design, a penny black stamp, and was said to be posted by an English writer Theodore Hook to himself. It was only after eight years that the practice of sending postcards through the mail reached the United States, and these already contained printing advertising as well.
Taking into consideration the list of elements of an effective postcard, the design above is a very good example on how you can do that. As you can see, there is a section on the top for writing an “exciting headline” to immediately inform the reader what you are trying to sell. Below that headline is a space provided for you to include an image that would support the headline, and beside that is a space also for writing other supporting details to fully convince the reader into making a purchase. On the back of this postcard are images of other products that are being offered by the business, as well as a space provided for the sender to write a personalized message to the reader.
Why keep your postcards at a horizontal orientation when you can do it differently? In the business world, it is mostly about being unique and able to stand out from the competition, and in a time where postcards are traditionally printed in a landscape or horizontal orientation, the easiest way for your postcards to stand out is by having it printed at a portrait or vertical orientation. The modern postcard design above is a very good example of that kind of orientation, but you should never rely on the orientation alone to make an impression on the reader; the design should also be presentable and inviting enough for the reader to make an action.
Before we start to conclude this article, were you able to find a postcard design that suited your preferences, and were you able to learn how to effectively design your own postcards? These designs are simply templates, layouts, or basis for something bigger, and to make it bigger you will need to make some changes on them. The most changes will occur on the front side of the design, where all relevant content are found which include the purpose of the postcard, the name of the company or organization that sent the postcard, and some images or graphical elements to enhance the look of the postcard.
These postcard designs were collected from among the best ones all over the Internet and were actually taken from multiple sources. With regards to the people responsible in designing these postcards, these were actually created by professional graphic artists from all over the world, who contributed their creations to various websites in order for them to be conveniently available for everyone to download. Knowing that these postcard designs were made by professionals, you can already assure yourself of their quality.
These postcard designs are mostly in vector format, which means that they are fully editable and will give you the freedom you need to modify them into something that you can call your own. With that said, it leaves us to one more concern, which is the cost for downloading these postcards. Early in this article, we mentioned that these designs can be downloaded for a very reasonable fee, which is indeed true. For as low as six to seven dollars (USD), you may be able to download these high quality and creative postcard designs for yourself. So what else are you waiting for? If you already know what you need about printable cards, then go ahead and download a design now so you can start marketing your products and services through the use of postcards.